Dynamic Unique Discount Code For Each recipient
Auto-generate unique coupons for each of the recipients to be used in Email and Sms campaigns and automation. This feature is available in many other apps as well.
For Example:
https://www.omnisend.com/features/content-editor/discount-coupon-code/
Recommend using Unique Coupon Codes in your displays and automated emails whenever possible for two reasons.
First, Unique Coupon Codes dramatically reduce the amount of risk involved in putting a discount code out in the world because each code can only be used one time. That means that the only one who can share the code is you, not some random website or customer social post.
Second, you have more flexibility in how you handle code expiration dates. Instead of just setting an end date for your sale you can use relative time and date windows to drive urgency and action on your site. For example, if someone abandons their cart you may want to include a unique code that expires 48 hours after they abandon. Or you may want to set a new shopper discount to expire 7 days after they first join your list.
Problems with Static Codes
Static coupon codes come with their own set of issues. If your campaign utilizes multiple coupon codes with different discounts (i.e., 15% off and 40% off), it’s important to use significantly different codes for each of those offers. This may seem obvious, but many sites simply pick a keyword then add the discount to it, such as SEASON15 or SEASON40.
While static coupon codes keep things simple, many consumers have caught onto this pattern. This means that customers can simply enter a number after the “Season” keyword, guess popular discount percentages, and redeem the highest one. This is one of the most popularly used “coupon hacking” techniques, and it’s simple to avoid.
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